.JPG)
One of the Auchan advertisements that can be found around Montluçon; this one was on the side of a bus stop. It is advertising a 38¢ bag of flour (1 bag = 1 kg). Other Auchan ads publicize olive oil, a pack of two tubes of glue, a bag of pasta, etc... The ads are very simple and I can't imagine seeing a grocery store in the US taking up that much ad space for a bag of flour. It is amusing.Un prix très-très-très hard discount (A very very very hard discount price). Note the appearance of business English appearing in the ad: "hard discount."
